Shipping a calmer onboarding

A calmer onboarding experience helps new users get started with less friction. Here’s how we approached it.

The onboarding challenge

When users sign up for a new product, the onboarding experience sets the tone for their journey ahead. A well-designed onboarding can reduce friction, build

Onboarding works when it matches intent. We cut the noise, then added the minimum guidance needed to keep momentum.

Focus the first win

We replaced a long checklist with one meaningful action, framed with concise copy and a single call to action.

Progress stays visible

Progress indicators are gentle, always available, and never interrupt the flow.